Brand
Jenipher’s Coffi
Jenipher’s Coffi is a new Fairtrade specialty coffee – a collaboration between the people of Wales and Uganda.
Inspired by the Ugandan coffee farmer Jenipher Wettaka, who grows her beans on the slopes of Mount Elgon, we created a heavily illustrated, vibrant brand that could bring socially and environmentally responsible coffee to a broader and younger audience. Visually the brand was inspired by hand painted shop signs and Ugandan and Welsh colours and designs.
I created the hand-lettered logo and labels design, forming the basis for the Jenipher’s Coffi brand, as well as a series of illustrations for their website and social media.
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![](https://alissathaler.com/wp-content/uploads/2022/03/JC-animated-coffi-bag.gif)
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